Infographic: What is Big Data?


In the last few years Big Data has been defined in many different ways. For example, ​'Big data is just another name for the same data marketers have always used'. So, what actually is Big Data?

Big Data is a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis. 

When defining Big Data it is important to understand the mix of unstructured and multi-structured data that comprises the volume of information.

Unstructured data:

This is information that is not organised or easily interpreted by traditional databases or data models. Examples of these are: Metadata, Tweets and social media posts.

Multi-structured data:

This refers to a variety of data formats and types that be derived from interactions between people and machines. Examples of these are: web applications and social networks.

Common phrases that are associated with Big Data are:

  • Volume: the amount of data
  • Velocity: the speed of information generated
  • Variety: the kind of data available

What is becoming clear is that every enterprise should be starting to understand Big Data and what it does for them.

If you want to find out more about what Big Data is then download our infographic below! 

What is Big Data?


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